About Amaaya

A mother's care. A lasting purpose.

Amaaya began not with a business plan, but with a mother's need to care for her child.

More than twenty years ago, our founder and CEO, Saheli Mukherjee, began making 100% natural skincare products for her son, Sonu, who is a special child. Sensitive to synthetic chemicals, he needed a different approach to everyday care. For Saheli, the answer was personal: create products herself, with nothing but the best she could offer him.

Her care extended beyond skincare. Saheli also focused on 100% natural fragrances, inspired by her wish to help Sonu feel calm, comforted, and cared for in his everyday life.

What began at home became a commitment that would shape Amaaya: natural skincare and fragrances, crafted with love, without pretence.

A name that holds our purpose

For us, Amaaya carries two meanings. The Sanskrit idea of A-Maaya, “no deception,” speaks to the honesty at the heart of our brand. Its association with “mother” in Spanish reflects where our story began.

Together, they express a simple intention: care that is as sincere as the love behind it.

From one family to yours

Sonu is now a young man. More than two decades on, Saheli is bringing the same commitment to natural beauty and personal care to a wider world.

Amaaya offers 100% natural products for those who seek a more considered way to care for themselves. Our idea of luxury is quiet: the pleasure of an everyday ritual, the simplicity of nature, and the attention behind something made with care.

Born from a mother's love. Created for the quiet luxury of nature.